Continuing education · 6 min
Advertising, titles, and the complaint that starts with a Google listing
You can be excellent at massage. You cannot be a 'pain specialist MD-adjacent healer' on a landing page because it books.
A surprising number of professional-standards headaches start in marketing. Google Business, Instagram bio, the spa's menu that you did not write but has your name on it. Someone screenshots it. Now it is a document.
Stay inside massage. Do not imply physician-level diagnosis. Do not list TENS as your modality if it is out of scope. Do not let an establishment bury your license number because the brand is 'minimalist.'
Copy that books vs copy that survives a complaint
Pain specialist / cures sciatica
Massage for people with sciatica-type complaints, in scope
Medical massage doctor-supervised (when they are not)
Hands and permitted manual work
Classic out-of-scope item
Anonymous room, no license posted
Display what the rule requires
Display rules are not optional aesthetics
The listing is evidence. Write it like a board will screenshot it.
Keep reading
TENS is not in your scope. Neither is that Facebook rule.
Law and licensure · 6 min
Draping, consent, and the ethics items people call obvious
Law and licensure · 5 min
CE that still helps you on the table, not just a certificate PDF
Continuing education · 5 min
Your first renewal is a different animal than year six
Continuing education · 5 min
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